The advantage of using classified ads to market your business is that it’s a system that most people are familiar with. This makes it easy to get started.

The disadvantage is that unless you have a system, it can quickly become more time consuming than necessary. Also, without proper planning, you won’t know which ads are working, where you’ve posted or anything else.

To make sure that you get the most from ad writing, you need to develop a system. If you are using classified ads as a bum marketing technique, then this is crucial because you will write and post a lot of ads.

Once you get your system in place though, then it will only take you a few minutes to a couple of hours a day to maintain it.

Here are four things you need to decide:

1. How many ads will you write each day?

The more ads you write and post, the more money you can make. It’s the Law of Averages. Setting a quota of ads each day will help you reach your goals, as well as help you consistently market your business.

I would recommend that you try to write and post at least five ads per day. This is called the “Internet Marketing Rule of 5.” Once you get started, it won’t take you very long each day to write and post your ads.

2. Where will you submit your ads?

There are tons of classified ad sites where you may submit. You want to select those ads sites that will help you get the most traffic and sales. Although you’ll need to do some research here, it will be worth it because you won’t waste your time posting your ads to the wrong sites.

3. What tools will you use to post your ads?

Use a good text editor to write your ads and include those things you need to post to the classified site within the text file.

If possible, find software to help you post your ads and speed up the process. Search for ebooks that teach you how to write and promote with classified ads. The more you know about writing and promoting ads, the more likely you are to succeed with this promotional technique.

4. Use ad tracking and testing tools.

Don’t waste your time on ads that don’t work. Test each individual element of your ad from your headline to your call to action. Find out what is working and what isn’t.

It will take you a little time in the beginning to get this right, but it is worth it because you will get a better conversion rate on your ad. Once you have your system in place, you’ll earn more money without any extra effort.

Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.

Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.

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Although online classified advertising is an effective way to market your business, one of the best ways to increase your efforts and get more from your advertising is to advertise offline.

The reason is that there are many offline classified advertising venues that also offer an online presence. These are the types of print publications you want to look for because it will help you get more advertising bang for your buck. It will also allow you to get your products and services in front of more people without any extra effort.

The tricky part here is of course, finding the publications you want to advertise in. The obvious choice are publications available in your community. These may be out of your price range though.

It doesn’t hurt to round up these publications and study them. This includes your local newspapers, as well as other publications you may pay for like Auto Trader.

Another choice is to look for free publicatins like Thrifty Nickel, Creative Loafing, and any other type of free paper or magazine. These publications are often supported by advertising, have an online presence, and are actually cheaper to advertise in than the local paper. You’ll often find these types of publications outside of grocery stores and restaurants.

If you want to advertise in newspapers outside of your community, the best place to start is to visit the Newspaper Association of America website. This site gives you access to thousands of newspapers throughout the country. You’ll also find out which newspapers have websites, and this will save you a lot of time.

Magazines are another consideration. The best place to find these is to search Amazon or some other database that offers magazine listings.

Once you’ve done your research, then start by choosing two or three publications you think you want to advertise in. Study these publications carefully. You want to make sure that they are suitable for marketing your products or services.

Study the ads. Look for ads that have been published in more than one issue of the publication. This will show you what is really working in writing classifieds.

Make sure you carefully consider who your market is here. Although the type of publication, as well as the ads and content will help you, it doesn’t hurt to ask if there is demographic information available.

Start by advertising online because it will save you money and help you test your ads. Extend your reach by advertising offline. It’s an easy way to increase your sales.

Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.

Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.

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Ad syndication is where you submit your ads to the appropriate places so that your ads are added to multiple sites. This includes RSS syndication as well as API. However, ad syndication is far more because you want to get your ads displayed in as many places as possible so that more people see your ads.

Once you’ve written your ads and posted them, your next step is to promote your ads. Promoting your ads will help you get more traffic and sales, and it’s actually quite easy to do.

Before promoting though, you will want to make sure that you have accounts at the appropriate websites. Get your accounts set up first and then do your promotions. It will save you a lot of time, and you can also organize your plan by choosing what sites you want to promote on.

Another issue you will want to consider is the classified ad sites you promote on. Look for sites that offer RSS feeds. That will help you increase the syndication opportunities.

Once you have your accounts in place, then start promoting.

1. Bookmark your ads.

Bookmarking sites like Digg, Delicious, and others are quite popular websites. They allow you to share your bookmarks with others.

Write a title and description for your bookmark. Titles need to be no more than 60 characters and 350 characters for the description.

Go to your bookmark sites and add your bookmarks.

2. Subscribe your RSS feed.

There are plenty of sites out there that accept RSS feeds for syndication. RSS feeds are also a great way to add constantly updating content to your websites. This can help you rank higher in the search engines because the search engine spiders are more likely to visit your sites more often if you have new content to offer them.

Look for any opportunity where you may distribute an RSS feed of your ads. This can significantly increase your syndicatin opportunities.

3. Submit to sites that will syndicate your ads.

Sites like Oodle will allow you to syndicate your ads. The way to get the most from this technique though is to use the Oodle API and create your own classified ad site. Then you can allow others to post ads to your site and increase your traffic.

This is also another way to offer more content to your visitors as well as increase traffic to your sites.

These three techniques alone can help you get a tremendous amount of traffic to your ads. Look for other ways to promote. The more you syndicate, the more traffic and sales you get.

Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.

Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.

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Once you have written your ads and you’re ready to post them, you need to decide how you test and track your ads. Testing and tracking is absolutely crucial to your success because it will determine the success of your campaigns.

There are many ways to do this, but how you test and track is determined by what you information you want to obtain about your campaign.

One variable is market saturation or syndication of your ad. What this variable tells you how many places where your ad will be found. The more places your ad is found, the more likely you are to connect with potential customers provided you are properly targeting your market.

The easiest way to test here is to simply write ad titles that are unique. One way to do this is to do a search in the search engines for the title you want to use. Put it in quotes.

If you find your title in the search engines the way you wrote it, then rewrite it so that it is unique. Then submit your ads. Wait several days and then do a search. You will want to search several times at several different time intervals.

Another area of testing and tracking is to find out how often your ads are being viewed. Most classified ad sites will tell you how many times your ad has been clicked on. This is only half of the equation though.

The other half of the equation is how often the link in your ad has been clicked on, or your information has been requested through email.

The easiest way to track your links in your ads is to use a link cloaker. By using a link cloaker you may promote any type of link, protect your affiliate links from being hijacked, and keep track of how your products are selling.

Another, but less simple way of tracking your products is to look at the logs for your websites. Your website logs will tell you where your traffic is coming from, including the IP, location, and if it’s a website, the website. You may want to use this information to help you in both your marketing, as well as your product creation.

If you use this method to test and track, and you want to test different pages, simply add a random code to the end. This can be anything.

For example, if your site is exampledomain.com, and you want to test it, add the code this way: exampledomain.com?abcde. You add a question mark and then your code. This is similar to affiliate tracking. It’s an easy way to compare different sales letters, or lead capture pages for the same products.

Regardless of how you choose to test and track your ads, make sure you do this. That way you know whether or not your advertising is effective or not.

Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.

Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.

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Although formatting your ads correctly for submission to classified ad sites really isn’t that difficult, it is an element that can make or break your ad.

Formatting your ad is also about more than just using the right spelling and grammar too. Your ad needs to be visually appealing, as well as easy to read.

The first thing you need to do before submitting your ad to any classified ad site is to read the guidelines for the site. What makes online classified advertising different from offline classified advertising is that you may use HTML to format your ad.

Before formatting your ad, you want to know whether or not HTML is allowed. If it is not, then don’t use it because it can cause your ad to get rejected.

If the site does allow HTML, find out specifically what codes you may use. Some codes are not allowed.

When formatting your text, avoid using any other color but black text on a white background. There is nothing wrong using a little color to bring attention to your ads, but if you use a bright color, like red, all the way through your ad, visitors will click away long before they ever finish reading your ad.

The reason is reading on a computer screen is far different than reading on paper. It is harder to read on a computer screen than it is paper, and readers read about 25 percent slower. You don’t want to make it any harder than necessary for your readers to be able to read your ads.

Remember, it’s not about you. Your visitors don’t really care if you sell them anything or not. What they do care about is whether or not you solve their problems.

When formatting your ads, keep these things in mind:

1. Write them in text and then format them. Don’t use hard line breaks. Allow your text to wrap naturally so the ad is easy to read.

2. Check your spelling and grammar. It doesn’t have to read like an English paper, but it does need to be clear.

3. Look at your overall design. Is your message crisp, clear, clean and easy to read? Think about your readers. You want to make it as easy as possible for them to read your ads.

The “look” of your ad is a sign of your professionalism. If you want to connect with your visitors and get them to read your ad, write an ad that is easy to read and gives them a reason to take the action you want them to take.

Like these tips? Then visit my site, Killer Marketing Arsenal and get your free internet marketing membership. I’ll teach you how to make money without a website or a list working less than one hour a day. Get free copywriting ebooks to help you write better ads.

Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.

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