How to Market Your Business Using Google Checkout

Google Checkout is Google’s payment processing gateway. You may use this system to process payments for your business and earn more money from your product services and sales.

If you have a Google Adwords account, then you may use Google Checkout to process your payments for free. As I write this, Google recently introduced the payment badge which may be added to your Google Adwords ad. (The badge has been reported to increase clickthrough rates on ads, as well as increase sales through Google Adwords.)

There are several reasons why you may want to consider processing your payments through Google:

First, it’s a pay as you go system. You only pay when someone buys a product or service through your company, and you receive a payment from the customer.

Google Checkout has been reported to reduce shopping cart abandonment because the process is easier for customers. When they buy through a Google Checkout button, all they have to do is log into their Google account. Once the customer pays, you receive notice of the payment. Then all you have to do is process the order.

This system may be used to sell both digital and physical goods, as well a services. There are some goods that Google doesn’t allow you to sell, but it’s clearly spelled out in the terms and conditions.

Payments are convenient for both the buyer and seller because Google Checkout is available in 140 countries throughout the world. Fraud protection is an important element of this service, and buyers are protected against any fraudulent services.

The most important aspect of this payment system for sellers is the ability to create an affiliate program. You may integrate Google Checkout into your system and then integrate an affiliate system on the backend so that affiliates may join your program and make sales for you.

Getting started is easy. If you don’t have a Google account, you need to sign up for one. Once you have signed up, go over to the Google website and search for Google Checkout. Sign into your Google account.

You will need to add a bank account to your Checkout account because Google has to have a way to deposit the money you earn. Add your banking information, as well as any other relevant information Google gives you. This will only take you a few minutes, but it is a crucial part of the setup process.

Once you ave added your account information, then all you have to do is create your payment buttons. Google makes this very easy to do. If you plan to offer an affiliate program, don’t forget to choose from many of the options Google recommends.

Making money with Google Checkout is easy, and if you have an Adwords account, it’s free.

Like these tips? Then download your free sample of my book: “Internet Marketing to GO! Cashing in on Google.” (On the products page.) Google Book Sample. Get 1000s in free stuff to help you market your business online: Killer Marketing Arsenal.

Jinger Jarrett is the author of “Internet Marketing to GO! Cashing in on Google,” available on Amazon.

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Tags: google, companies that use google checkout, how to market using google, search engine marketing, added funds via google checkout, how to make money with google checkout?, how to get money from google checkout

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