How to Publish an Ezine for Your Business

For those who aren’t familiar with ezines, an ezine is an online newsletter. It may be published in either HTML or text, depending on how you want to send it to your subscribers.

The advantage of creating and publishing an ezine for your business is that it allows you to build a relationship with your site visitors as well as capture their email addresses to build a list. You may also use your ezine to help you promote your own products or services or affiliate programs.

To be effective, you want to include a wide variety of content. First, include articles, news, and product reviews related to your industry. Show your readers how you save them time by presenting them with information they might not otherwise find online. Educate your readers and give them information that they will find valuable.

Include relevant ads for products that complement what you offer. Show your readers a wide variety of solutions to their problems.

To get started with your ezine, the first thing you need to do is find an autoresponder system to send out your ezine. An autoresponder is a system that will allow you to automate the process of sending out messages to your list as well as automating the process of subscribing and unsubscribing.

Autoresponders also make you look more professional. Not only are you saving time here, you’re saving money. Your time as a small business owner is way too valuable to waste on manually adding and deleting subscribers from your list. Don’t waste your time here especially when there are solutions that will handle this for you, and they’re very reasonably priced.

Once you have selected your autoresponder system, write several messages to send to your future subscribers. Include articles, product reviews, and promotional messages. Mix these up and include about a 50/50 mix here. Space these messages out over several weeks. Although some will tell you to email your subscribers every day, many will unsubscribe because they get tired of being bombarded with messages. Put yourself in your subscribers’ shoes. How often would you want to hear from you? Once or twice a week is plenty.

Add the subscription code to all of the pages of your website. If you don’t have a website, then you may want to create a simple subscription page for your site. There is plenty of free software available to do this so you don’t need to know HTML.

Send out your ezine at least once a month, although weekly will give you a better response. Advertise your ezine in directories to help you get readers. Establish a relationship with your readers for long term business success.

Like these tips? Then read my internet marketing blog for more tips and strategies to teach you internet marketing. Get your free 23 page, “Internet Marketing Tips” Guide to learn internet marketing. You’ll also find 1000s of dollars in free ebooks and software to help you with your internet marketing tasks.

Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.

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Tags: online newsletter, affiliate programs, small business owner

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