Online Business Strategies to Survive the Recession: Classified Advertising

Classified advertising, both free and paid, is the easiest way to market your business both online and offline. The reason is that most people are familiar with classified ads. The advantage of marketing this way is that those who visit classified ad sites and read print classifieds are looking for a bargain.

If you don’t have a budget for marketing, then I would recommend that you start with free online classified ad sites. To find sites that get a lot of traffic, do a search for classified ads, free classified ads, submit classified ads, etc. (Check the ranking of the site on Alexa to tell you if the site gets a lot of traffic. You may also get traffic statistics.)

It’s also a good idea to look for classified sites that are specifically related to the topic of the products or services you are selling. This may help you target your market better and actually increase your traffic and sales. Read the guidelines for all of the sites you plan to submit to first. You will get better results if follow the rules.

Write your ads. Depending on what you are offering, you may not want to try and sell in the ad. Follow the two step process instead. Give visitors a reason to want to visit your website. For example, a free report, newsletter, or something visitors can’t find anywhere else.

Post your ads. Once you start posting your ads, renew them as they expire. This will save you a lot of time with your ads. If you do decide to recycle your ads, make sure you test and track your ads. Don’t waste your time reposting ads that don’t work.

One of the secrets to classified advertising, or any type of marketing for that matter is what I call the “Law of Averages” marketing. What this means is that you post as many ads as possible because the more ads you have promoting for you, the more likely you are to get traffic. The truth is, many ads won’t perform, so by having as many ads as possible circulating, you increase your chances.

If you have a little money, or you’re ready to expand, then try using classified ad sites offline. Look for newspapers that have websites online. This will lead you to print publications to market in, and you may even market geographically.

Regardless of whether you sell your own products and services or someone else’s, classifieds are an easy way to make a fast profit.

Like these tips? Then let me teach you how to make money online without a website or a list. Get my free 23 page Internet Marketing Tips Guide and learn how to market your business online for free.

Jinger Jarrett is the author of “Internet Marketing for Free, The GUIDE,” available on Amazon.

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Tags: internet marketing, classifieds business strategy, online business strategy, classified advertising, classified business strategies, free classified advertising

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