Viral Marketing: How to Use Tell a Friend Scripts

Some will tell you that using a tell a friend script is spamming. Others will tell you that it is an easy way to build traffic to your site. Once you set it up, it’s also an automated way to build traffic.

I know that both Mike Filsaime as well as Mark Joyner have both used this technique effectively to build traffic to their websites, and tell a friend is very viral. What you need to remember here is that whether you are using it on your own site, or letting others know about a product on another site, use this technique responsibly.

Now, if you want to use this technique effectively in your business, then there are certain things you need to do.

First, decide who your target market is. The more you know about who you are selling to, the better off you are because then you will choose the right incentive to give to your visitors.

Next, you want to give visitors an incentive for using your script. The number one rule of marketing 101 is to determine “what’s in it for me?” for your potential customers. In other words, choose the greatest benefit your product offers and tell them about it.

Once you have determined what your offer will be to your visitors, then you need to set it up on your site. Your offer needs to complement what you sell.

No matter what you are offering, you want to make an offer that is exclusive to your site. Although you may use private label rights or resale rights to attract attention, you will do better if you offer something visitors can’t get anywhere else.

Next, you need to integrate the offer and the tell a friend script into your site. If you haven’t already chosen a tell a friend script for your site, you will need to find one. Some are as simple as copying and pasting a little code into your page. Others will require that you understand a little bit about PHP. Choose the best script for your needs and then set it up.

When you have everything set up on your site, you will want to test it. Nothing will erode your credibility or embarrass you more than setting up a script or product that doesn’t work. Go through the same steps your visitors go through to get whatever the bonus is to make sure everything works properly.

A tell a friend script is actually worthless if you don’t have traffic coming to your site already. So, you will need to drive traffic to your site first. Once you have a good flow of traffic to your site, the tell a friend will pretty much automate itself.

One final thought on using these scripts: this is also a good way to build your list. Instead of putting it on your site, you may want to put it on your confirmation pages and give visitors a reason to refer others to your site. In this case, this is where an exclusive bonus, like an audio, may help.

Get thousands of dollars in free ebooks and software to help you market your business online at Killer Marketing Arsenal. Free 23 page Internet Marketing Tips guide and learn how to drive traffic to your website for free. Jinger Jarrett is the author of “Internet Marketing for Free: The GUIDE,” available on Amazon.

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