Bluegrass Solutions Rings In New Year With Launch of Professional Writing Services

FOR IMMEDIATE RELEASE:

Bluegrass Solutions Rings In New Year With Launch of Professional Writing Services

(Cecilia, Kentucky – January 1, 2009) Faced with sudden unemployment when former employer closes doors, Bluegrass Solutions recovers fumble and heads toward goal line. 15 jobs saved and several more created.

Marketing Squad; an IPNM company, announced November 7, 2008 that it was ceasing custom writing operations effective immediately. This unexpected move left a team of 15 freelance editors and writers basically out of work. It was not welcome news in neither the current economic climate nor the time of year.

General Manager for the writing team, Mike Lawson, saw more opportunity than catastrophe in the situation. He quickly partnered with close associate Jinger Jarrett; another professional writer and internet marking specialist, and they went to work. Together they brought Bluegrass Solutions out of the ground in less than a month. All of the writing team followed them.

“It’s been a hectic two months,” Lawson said, “But we’ve managed to pull it off smoothly; at least so far. We have a steady stream of work flowing and a solid marketing plan in place for 2009. Of course, having a well-trained group of professional writers to roll into place was the winning ticket. It took me over a year to hand-pick this team and we owe most of the success here to them: they never missed a beat.”

Bluegrass Solutions offers a full array of custom writing services targeted at the Web:

SEO content articles for distribution and web pages

Press releases, Copywriting to include web content, Site SEO services and consulting, Publishing: conventional to self-publishing: printed to eBooks and Kindle books

While many industries are cutting back traditional marketing budgets in the present economic crunch, online advertising is expected to increase by about 6% in 2009. The reason is simple, according to Jarrett:

“Businesses that will survive this recession are those that continue to produce sales through the middle of it. There is no other way. Sales are directly proportional to marketing efforts put into them. More and more businesses are marketing online both for its incumbent success and cost effectiveness. Bluegrass Solutions is positioned on the leading edge of this surge in popularity.”

The business model followed by Bluegrass Solutions is more traditional than many businesses coming online today. They are here for the long-haul and not just a quick profit that has become so common in today’s marketplace.

“If I had to sum up our company image in one word, it would be: loyalty,” Lawson said. “BGS is loyal to our customers; their satisfaction is how we measure success. BGS is loyal to our workforce; they are the backbone of our success. As a result, we are blessed with the loyalty of both.”

About Bluegrass Solutions: Based in Kentucky, USA as a leading provider of custom professional writing services for the Internet. If you would like more information on their services, or would like to interview Jinger Jarrett, contact the company at: [email protected]

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