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Although I see no problem with using private label rights content for your websites since it can provide value to your customers, I don’t think you should ever use it to promote your business unless you do substantial rewrites.
Even then, your rewrites should be your own, and you should use completely new and unique content you created to improve this content.
However, if you are using PLR content on your websites, and you want to make it unique for your site so it ranks better in the search engines, you can do two things:
1. Use the unique content generator to help you make your content more unique
2. Optimize it for the search engines (You can do this by using a tool like Web CEO)
Once you’ve used these two tools on it, then you can add it to your site, and you have truly unique content for your site.
Both of these tools are free.
You can get your copy of Unique Content Generator here:
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Jinger
