Hey! I'm Jinger, and I'm here to teach you internet marketing. Not just internet marketing but how to market your business, your writing, your affiliate programs/MLM using completely free internet marketing techniques and free software. If you want to learn how to make money without a website or a list, and you want to get started today, then grab your free membership at For some reason that I’m not exactly clear on, I really don’t find biographies or autobiographies to be that interesting. That doesn’t mean that there aren’t any interesting people out there; there are. For some reason I just don’t find reading about other people to be that interesting. This book is an exception.
It is actually two books, not one: My Life in Advertising and Scientific Advertising. The first is the autobiography. The second is Hopkins’ tips and strategies for getting the most out of your advertising and marketing efforts.
For once I actually enjoyed reading a biography. I think the reason is that Hopkins doesn’t spend a whole lot of time talking about his life. He does talk about his life, he just doesn’t spend much time on it and what he actually does say is interesting. Something else that made his biography interesting is that he actually talks about different advertising campaigns he did and how he made them successful.
In other words, he doesn’t make that fatal mistake that most autobiographies make: he doesn’t go on and on about himself until you are bored to pieces.
The second book is Scientific Advertising, and this is the most important classic in the field of advertising and copywriting. This book is so important to anyone that writes copy that legendary copywriter David Ogilvy says you need to read it at least seven times.
Many of the techniques outlined in this book that copywriters use today are techniques that Hopkins invented. Hopkins covers all of the most important elements of writing your copy, including headlines, art, and telling a story within your copy. He also shows you how to test your campaigns so that you don’t waste your money on campaigns that don’t work.
Whether you are a copywriter or a business person who wants to get more from your advertising efforts, this book is a classic and a must read.
My Life in Advertising and Scientific Advertising by Claude Hopkins are a must read for anyone who is serious about writing advertising that makes money.
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