Internet Marketing For Free

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Today I want to talk about building one page websites. These can be lead capture pages or subscription pages, landing pages, or just about any kind of one page site you want to create.

So you understand what kind of pages we are creating, let’s talk about these different kinds of pages.

Lead capture pages - These are pages where you have a short sales letter encouraging someone to sign up for your list. In addition to the short sales letter, there’s also a subscription box on the page. You should either include a privacy statement on the page, or add an additional privacy statement page. You should also have a link to your support email or support desk so that if your subscribers need to contact you, they can.

Landing pages - These are pages that are generally used for pay per click marketing. Depending on what you are marketing, and what you want the visitor to do will decide the type of content that is on this page.

Sales letters - you should already know what this is, but in case you don’t, it’s a web page selling some kind of product. You can also include a way for visitors to subscribe to your list, but weave this information into the sales page carefully because you don’t want to distract your visitors.

Let me mention here that there is another type of website that is also a minisite eventhough it may seem like a content site. That’s a membership site. When you visit a membership site, generally you are asked to do one thing: join. There are scripts you can use to build these different types of sites that will save you a lot of time. I won’t discuss those here because there’s so many different types of scripts you can use.

Tools for Building Your Sites

At one time, when you built any kind of site, you had to know HTML in order to do it. It meant hand coding all of your pages, which is very time consuming. Although I still recommend that you learn a little HTML so you can make minor changes to your site, it’s not necessary to know HTML now to build your website.

(HTML is hypertext markup language. This is the format that pages are coded in to display your pages.)

Although there are many resources available to help you build your pages, here are a few you can use:

Instant Site Creator - This software will help you build your sales letters without knowing HTML. What I like the best about this tool is that it has a keyword finder, site submitter (for the search engines), JV partner finder, and a linking tool. There’s also a JV letter generator, SEO press release generator, and you have a choice of templates for your sales letter.

Page Gorilla - This is another free tool you can download to create your sales letters. You’ll need to subscribe to the list, but it’s free, and there’s also a support forum if you have questions.

EZMinisites - This site offers a free bronze membership giving you five different templates you can use to create minisites, including landing pages.

Niche List Builder - This free software will help you build lead capture pages. You create a short sales letter with bullet points and then copy and paste your autoresponder code into the page. Very easy to use.

My Free Website Builder - If you want to build more than just a one page website, this software will help you create a site. It includes over 150 templates, as well as a free ebook to help you improve your website conversions. You’ll also get free videos that will teach you how to use the software so you can get started fast.

The most important thing I want to emphasize here is that regardless of what type of website you plan to build, you need to make sure that your website works in both Internet Explorer and Firefox. Currently, around 65 percent of internet users use Internet Explorer, while most of the rest use Firefox. If you are an IE user, your website may display correctly in IE but not Firefox.

That’s why it’s important to check it. If you’re building a personal website, and you want to optimize for one browser or the other, fine. However, if you’re a business owner, you need to build your website so that all of your customers can access it. This isn’t about making your website pretty, or pleasing the browsers. Just as the search engines don’t buy anything from your site, neither does Firefox.

It really doesn’t matter what browser you prefer. It’s what browser your readers and customers prefer. It’s worth the extra effort to make your site appeal to both IE and Firefox.

If security is an issue for you, choose your browser accordingly. It’s a matter of preference. Just remember your customers and readers. They may not make the same choice as you do, and you should respect that and make your content readable for both audiences.