Internet Marketing For Free

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There are several types of writing that you will do when you build your website. Two of these, articles and press releases, you will also use to promote your site.

Now, I don’t want to get too deep into building a website, but what is key here first is to organize and plan your website.

You should include keywords, description, and title in the header of your site. You should have some type of subscription box so that you can capture the names and emails of site visitors and recycle the traffic. Your front page should have a clear explanation of what your site is about. Include clear navigation so the reader can find what he/she is looking for.

On my Search Engine Optimization site, I use a content management system to accomplish this.

Now, it also helps me organize the content that I add. This can include product/service descriptions, articles, news about my site, including press releases, information about me, as well as product reviews I’m an affiliate for.

There are several things you should know about writing each of these, and these types of writing all have the same in common:


1. Give your visitor valuable information.

This is especially important when you are writing product reviews.

Although the affiliate programs that I market do change from time to time because some products go out of date, one thing you will see on my site is basically the same products. That’s because I market what I own.

Writing product reviews is simple too. You want to give your reader no nonsense information about a product. You can do this by offering products you’ve bought, and you can share little tidbits from the product that the potential customer won’t find from reading a sales letter.

Make sure you tell the reader the limitations of the product. Be honest. Also make sure that you tell the reader how the product has helped you.

2. Include some type of tips for your reader.

A very easy way to help your reader is to use what is called the problem/solution.

First, explain what the problem is.

If you’re site is about cars, maybe a topic could be getting better gas performance. That’s the problem.

Then you could give several tips to the reader on how to increase performance, as well as mileage.

3. Write in a conversational tone.

One of the first things you should know when you start your business is who your potential customer is. This is who you will be marketing to.

If you don’t know who that person is, then you need to write a unique selling proposition.

For example, the unique selling proposition for my blog is:

Small or one person businesses who want to learn how to market on the internet and do it for free. This includes those who have a small, or no marketing budget and need step by step instructions for getting started.

In other words, I’m marketing to those who are fairly new to internet marketing and want to know how to do it.

Now, that means writing information in a step by step approach.

The easiest way to do this is to create an outline of the topic.

For example, if you’ve read any of my articles on marketing on the internet for free, they generally include such tips as:

1. Write articles.
2. Optimize your website for the search engines.
3. Write a press release.
4. Post to forums.

An outline of what you are writing about can be as simple or as complicated as you want to make it.

In the example above, generally, I would create the title. Then I would write my bullet points. Under each bullet point I would write two to three sentences explaining it.

Remember who you are writing to. This is absolutely crucial. If you try to sell to everyone, you will sell to no one. Be specific about who your potential customer is and write to that person.

In my next three posts, I’ll explain the basics of product reviews, press releases, and articles, and I’ll give you some tips for writing each.