Internet Marketing for Free

Years ago I learned a simple yet powerful marketing secret: You must become so convinced of the benefits of your product or service that you feel you’d be unjustly depriving people by not doing everything in your power to get the word out.

I was infected by this attitude from Jay Abraham. Jay has an absolutely brilliant way of thinking about marketing. For example, if you’re an accountant, and you’re skilled at saving people money on their taxes, Jay might ask how much you save your average client. Say it’s $500 per year. And then Jay would ask how much you charge. Say it’s $200. Then Jay might take you through a conversation like this:

Jay: So it’s costing people a net $300 per year not to do business with you.

You: Yes, that’s fair to say.

Jay: How long does your typical client stay with you?

You: About three years.

Jay: So that’s a total of $900 then. People are effectively being charged $900 not to work with you, $900 they would have otherwise been able to keep.

You: Alright.

Jay: So if you meet someone and don’t tell them about your service, you’ve just cost them $900.

You: Hmmm…

Jay: You have a duty then to share this knowledge; to do otherwise would be irresponsible.

You: That’s a strange way to think about it.

Jay: What’s strange about it? If you have the ability to save people $900, then you’re costing everyone $900 they could have saved whenever you don’t tell someone about your service. Don’t you have a moral obligation to save people this $900 if you can do it? Wouldn’t it be unethical not to do it?

You: How is it unethical?

Jay: You’re cheating people out of $900 you could have saved them. All you had to do was speak up – or at least try. What might that $900 mean to certain people? You’d be costing people a great deal of additional enjoyment, education, retirement income, vacations, etc. I consider that kind of negligent behavior unethical. Don’t you?

You: I just never thought about it that way before.

Jay: Start thinking about it that way then.

In other words, if the product or service you provide is truly of benefit to others, then marketing becomes a duty. Not spreading the word is irresponsible and unethical.

Of course, the opposite is also true. If you have a product or service with no real benefit, then to actively market it would be irresponsible as well. If deep down you have doubts as to whether what you’re providing is of real value, you’ll probably sabotage yourself in your marketing efforts. I see this all the time among small business owners — they often don’t believe enough in their products to aggressively market them. So they hold back and fill their days with non-marketing activities instead. Doing too much marketing makes them feel uncomfortable.

I’m not advocating trying to fool yourself into believing in your product/service when you don’t. I’m suggesting you consult your conscience to see what you already believe. If you run your own business and don’t market it very well (a common situation), is it possible you don’t really believe in the benefits you provide? Or if you feel you’re ready for a better job but don’t go out and apply for one, could it be that you secretly feel the potential employer would be better off hiring someone else?

How well do you market yourself in other areas? Do you hold back from pursuing new friendships or relationships because you don’t believe enough in the benefits that others would experience from your companionship? What would happen if you truly believed in the benefits you can provide?

When you find your conscience is holding you back from effective marketing, don’t try to squash that inner voice. Listen to it. Hear what it has to say. Are your products just wasting people’s time? Are your services pointless? Would an employer be better off hiring someone other than you? Would a friend be better off without you in their life?

Your conscience can point you in the direction of greater internal congruence, allowing you to market yourself very naturally and eagerly. Sometimes this involves recognizing the genuine benefit that’s already there, such as with the accountant example at the beginning of this article. But other times it requires changing the offering to create a new benefit that really matters to you.

When I started StevePavlina.com, I had to remember this powerful lesson: marketing must align with conscience. I can tell I’m congruent in this area when I’m eager to do marketing work instead of wanting to put it off. If I feel a desire to procrastinate on marketing, I know something is wrong. So I run through one of those imaginary Jay Abraham conversations in my mind to see where I stand. What is the real benefit I’m providing? How can I quantify it? What will I be costing people if I don’t market to them? Why do I have an ethical duty to market this information?

Be careful not to confuse this with vanity, which is self-directed. This type of motivation is directed outward. It’s not about telling yourself how great you are. It’s recognizing what you can do for others that really, truly benefits them. If I think about myself being a great writer or speaker, that isn’t going to help my marketing. In fact, it will likely hurt me by injecting too much ego into the message. But if I think about what real benefit I can offer someone, that is very motivating. My understanding of this benefit must be rooted in the facts, not on a fictionalized exaggeration. Recognize and acknowledge the real, down-to-earth benefits and what they can actually do for people. And if the benefits are too weak to give you the feeling that marketing is an ethical duty, then stop your practice of junk marketing, and listen to what your conscience has been trying to tell you all along.

What kind of product or service do you feel you really should be marketing and selling? What skills do you need to develop that would make you an intelligent choice for your preferred employer to hire? What do you need to change in yourself to make it genuinely beneficial for others to befriend you?

By creating and acknowledging the real benefit that you actually believe in, you accomplish two things. First, your feeling of certainty will move you to action. You’ll become driven to market yourself, your product, or your service because that’s the right thing to do. Secondly, you’ll actually be providing something of value that genuinely helps others. And together these two results will create a positive feedback loop where the more aggressively you market and sell, the more people you help, and the more certain you become that you’re doing the right thing.

Acknowledge the real benefit you provide. Don’t fall into the ego trap by exaggerating your impact, but don’t minimize or deny the positive benefits either. Find the truth of the situation. Is your conscience congruently committed to the belief that you’re marketing something of real value, or have you been lying to yourself? And if it’s the latter, how can you correct it?

When your marketing message is congruent with your conscience, your motivation for promotion won’t be restrained by hesitation. When you believe that marketing is simply the right thing to do, you’ll do it eagerly, not for your own gratification but because you know you’re genuinely helping people.

Copyright © Steve Pavlina

Steve Pavlina
Personal Development for Smart People
http://www.stevepavlina.com
http://www.stevepavlina.com/blog (blog)
http://www.stevepavlina.com/articles (articles)

Steve is intensely growth-oriented. He trained in martial arts, ran the L.A. Marathon, and graduated from college in three semesters with two degrees. He can juggle, count cards at blackjack, and make damn good guacamole. Steve is also a polyphasic sleeper, sleeping just 2-3 hours per day and only 20 minutes at a time. So chances are good that he’s awake right now.

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Choosing the right type of advertisement is finding the advertisement that gains the highest rate of exposure. Exposure is critical for everyone. Exposure equals sales and higher profits. To the business minded professional, this is “must” if they want to continue to stay in business and keep a strong financially sound company.

In the business world, advertising is a large expenditure. Usually the type of advertisement based upon the financial budget. Many choose the least expensive advertising without thinking of the exposure of the advertising. Inexpensive advertising limits high exposure. Price does not always mean it is the best deal. The quest is to find advertisement with high exposure for a reasonable fee.

There are various ways to advertise. The typical forms of advertisement are newspapers or magazines. Unless these items are purchased, the exposure is quite limited. The exposure of these items based on circulation and demands of subscribers. Not everyone reads the newspaper or the magazine where the advertisement is placed. Due to the ease of internet and on-line readers, the subscriptions have been drastically lowered over the years. Thus, advertising by newspapers or magazines is not as beneficial or profitable.

Billboards are another form of advertisement, yet the cost outweighs the actual benefit of the message being portrayed. The cost of billboard adverting is expensive. The exposure is limited to the area of the billboard. With the limited amount of exposure, the advertising on billboards is also not beneficial or profitable.

Ads placed on taxicabs or the sides of buses are another form of advertisement. This also is limited to the areas of the vehicles. Limiting the exposure of the advertisements gets lost due to the selected region of travel.

So what is the other option to obtain maximum exposure?

Aerial banner advertising.

Aerial banner advertising is a very advantageous. The aerial banner advertising has higher exposure than billboards, magazines, newspapers, buses, or taxicabs. It allows for a greater exposure to the information presented to the public. Based on the region selected, the exposure can reach vast numbers. This option is more profitable based primarily on the simple fact of exposure.

The areas of chosen for the aerial banner advertisement to be displayed is selected by the individuals or business purchasing the service. The regions chosen can then be selected to achieve higher amounts of exposure. This option for advertising means more profits and higher yields based on the public awareness of the products or services available. Since exposure is the key factor in advertising, this is very crucial.

The cost for aerial banner advertisement is based on numerous factors. The costs are affordable as well as reasonable. Based on the amount of exposure, the costs of this means of advertising are well worth the investment. The cost of using aerial advertising, as well as the exposure, means it is far best the option used by serious minded people who want the most exposure for the best value.

To anyone who wants the best value for the advertising dollar, aerial banner advertising the only option.
Arnold Aerial Advertising is one of the many companies that provide such services. Located in New York, Arnold Aerial Advertising provides nationwide service with affordable rates.

Michael Arnold is the Director of Arnold Aerial Advertising Inc.
http://www.arnoldaerial.com/

They conduct all forms of Aerial Advertising: NASCAR, Indy Car, Spring Break, Concerts, Conventions, Rush Hour Traffic, Football, Baseball, State Fairs, all Beaches, Parades, Cruise Lines, etc. and produce the custom banners as well.

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Wondering if your marketing message is dancing in the
spotlight right in front of your target market or is busy
cowering by the punch table nowhere near your customer
base? Take this quiz and find out.

1. Overall, you would describe your marketing as:

A. Going strong. You consistently get lots of good leads and
sales from your marketing efforts.

B. Getting better. You’re seeing some positive results, but
you’re always looking for ways to improve.

C. Flat. Your sales are neither growing nor shrinking.

D. Don’t ask.

E. You don’t do much marketing. Or any marketing for that
matter. Customers pretty much find you.

2. Your last marketing campaign was:

A. A huge success. It exceeded your expectations.

B. No complaints. You’re pleased with your results.

C. Not sure. You didn’t notice much change with your sales.

D. A waste of good money.

E. You can’t remember your last campaign. In fact, you don’t
think you’ve ever had one.

3. At the last Chamber of Commerce meeting, you bumped
into a woman who you felt would be your ideal customer.
Her response after you introduce yourself is:

A. “I’m so glad I ran into you. I’ve been meaning to talk to you
in more detail about how your business can help me out.”

B. “Oh, I think I remember hearing about you. Tell me more
about what you do.”

C. “Sorry. What did you say you do again?”

D. “Who are you?”

E. “Excuse me. I need to refill my drink.”

4. While working out at your health club, you find yourself
exercising next to your sister’s new boyfriend. Even though
you know he has no interest in your business, he starts
quizzing you about what you do. After you tell him, he says:

A. “Oh, that’s interesting.” And changes the subject.

B. “Yes, I think I’ve heard about your business.” And
changes the subject.

C. “Yes, I think I saw one of your ads in the paper last week.”
And changes the subject.

D. “Oh course. I’ve been seeing your ads all over the place.”
And changes the subject.

E. Changes the subject.

5. You run into one of your customers at a restaurant. He’s
sitting with a large group of people, but still jumps up to
greet you. When he turns to introduce you to the rest of the
group, he:

A. Describes your business perfectly.

B. Gets it mostly right.

C. Manages to describe one aspect okay, although he got a
couple major points wrong.

D. Described someone else’s business. At least that’s what
you think he was doing. He certainly wasn’t talking about
your business.

E. Didn’t quite get your business’ name right. For that
matter, he didn’t pronounce your name correctly either.

6. You feel like you’re getting your money’s and/or time’s
worth from your marketing efforts:

A. Most definitely.

B. Definitely.

C. Not sure.

D. Don’t want to talk about it.

E. You’re getting a great return — after all, you spend hardly
any time or money marketing so ANY return is huge.

7. Overall, how would you rate your marketing in terms of
meeting your overall business’ goals?

A. Exactly on track.

B. Doing pretty good. For the most part, your marketing is
helping you meet your business’ goals.

C. You’re still in business so you guess something must be
working. Although you’re not exactly sure what.

D. Business isn’t so hot.

E. What goals?

Scoring:

Mostly As. Your marketing message is definitely the life of
the party. It’s getting in front of your target market and your
target market is responding to it. Better yet, you aren’t
wasting your efforts reaching people who have no interest in
what your business does. Great job.

The only caution I would offer is to not allow yourself to be
lulled into a false sense of security. Things change. Markets
shift. Don’t allow your current success to blind you to a new
competitor or a new product or a changing marketing
landscape. History is littered with companies who allowed
themselves to lose market share or even be toppled by a
shift in the marketplace.

Mostly Bs. Your marketing message may not be the star, but
it’s certainly turning heads. While you could be getting more
from your marketing efforts, you’ve definitely accomplished
much. Your target market is both getting the message and
acting on it. You’re seeing a slow and steady growth in your
business.

While everyone would love to the next “overnight” success,
truthfully that’s not terribly realistic. Marketing is about slow
and steady growth – and even an occasional setback. While
huge marketing success is great as a goal, you should be
very pleased with what you’ve accomplished.

Mostly Cs. Your marketing message has about half of its
dance card filled. Your business is flat. Probably as flat as
your marketing. Your business is certainly not growing and
may even be slowly declining.

While there’s nothing wrong with holding the status quo, this
is still a precarious place to be. If you’re not careful, you
could find your business sliding into the “business is not so
good” category.

I would suggest taking a hard look at your marketing
message. Maybe you’re not reaching your target market at
all. Maybe you’re wasting your marketing efforts by getting
your message in front of people who will never buy your
products or services. Or maybe you are finding your target
market, but your marketing message isn’t persuading them
to do business with you. Maybe the marketplace or your
target market is changing. Or maybe it’s a combination of
things.

Mostly Ds. Your marketing message is hiding in the
bathroom and has been there for awhile. This is not a good
place to be, but you already know this. If it isn’t too late, I
would suggest a complete revamp of your entire marketing
plan. Maybe your target market isn’t right. Maybe you have
too much competition. Maybe you’re competing on price
(never a wise selling point). Maybe you’re not differentiating
yourself enough from your competition. Maybe you’re not
explaining your product correctly. Or maybe it’s something
even deeper, a major problem with your product or
business.

But don’t lose heart! It’s still very possible to turn things
around. Remember, all successful people suffered
setbacks (and downright failures) at some point in their
careers. You can make a comeback.

Mostly Es. Your marketing message is still outside looking
for a place to park. Many service-based, single-person
businesses find themselves in this category – for instance
consultants, coaches, graphic designers and (ahem)
copywriters. You never really take the time to put together a
marketing plan or market yourself in any orderly manner.
When work falls into your lap, you happily snatch it up. When
it doesn’t, you find yourself wringing your hands a lot.

Yes, I too was in this category. When I first started my
business, I didn’t write down my goals and promoting
myself was haphazard at best. Believe it or not, I was
actually pretty successful for several years using this model.
I was lucky. I had good, loyal clients who I could count on for
repeat projects.

However, even with good clients, you still end up with the
“feast or famine” business model. Does this sound
familiar? Work starts raining from the heavens, so you hole
yourself in your office and focus on, what else? Getting the
work done. And you’re so busy with paying work, you stop
promoting yourself. When you finish the work, you pick up
your head, look around and discover there’s nothing new
waiting for you. So you rush out, start networking and
contacting people and pretty soon the work is raining down
again. And you stop promoting yourself because you’re busy
and…you get the picture.

In this model, you aren’t really growing your business. You
don’t have time. You’re either doing billable work or looking
for billable work. Even if you use outside help during the
busy times, the busy times don’t last so you can’t build your
business.

Speaking from someone who’s been there, I would strongly,
strongly urge you to take a hard look at your business, your
goals and your marketing model. A regular, sustained
marketing campaign can lead to regular, sustained work.
Your cash flow will even out, and you can start outsourcing
certain tasks on a regular basis so you can start growing
your business.

(A note on Question 4 in case you thought I had the answers
reversed. The point of this question is to find out if you’ve
picked marketing vehicles that are reaching your target
market or if your marketing is so scattered it’s reaching
people who have no interest in purchasing your products
and services. Don’t waste your time and money driving just
anyone to your business – target people who have the
interest and the means to purchase your products and
services.)

Michele Pariza Wacek is the author of “Got Ideas? Unleash Your Creativity and Make More Money.” She offers two free e-zines that help subscribers combine their creativity with hard-hitting marketing and copywriting principles to become more successful at attracting new clients, selling products and services and boosting business. She can be reached at TheArtistSoul.com.

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I get a ton of emails asking me about newspaper advertising. First and foremost, most people ask me if the growth and popularity of the Internet and other forms of “new” media have made newspapers obsolete as an effective advertising medium. To that I say, no way! Newspapers are alive and well, and as powerful as ever! If they weren’t, advertisers (of all shapes and sizes) wouldn’t continue to throw billions of dollars at them! Newspapers – local and national – will always be there. They’re not going anywhere, no matter how big the Internet gets or how many forms of “new media” are introduced. They’ve stood the test of time – through radio, TV and the Internet — and they’ll always be a great place to advertise, provided your target market is within the newspaper’s demographic. Next, people are always asking me for advice on newspaper advertising. They want to know the best newspapers to advertise in, the best times to advertise, the best size ads to use, what colors work best, what to say, how to say it, etc. For those people, I’ve put together this list of my 14 best newspaper advertising “secrets.” Of course, these aren’t really “secrets” – this advice has been around for years. Unlike the Internet and other forms of “new media” which seem to change every day (creating a constant need for bigger and better marketing strategies), newspaper advertising hasn’t changed much in the past 25 years, meaning the tips and techniques that follow have proven themselves to work over and over again. Time-tested and proven – the best kind of advice!

Tip #1: Consistency is key in newspaper advertising. Whether you’re interested in community, local or national newspaper advertising, always think in terms of using it consistently no less than once a week.

Tip #2: Certain days work better than others for certain types of advertising. Generally, the best day to run a newspaper ad is Sunday. That’s when most people spend the most time reading the paper. Let’s take a look at the other days:

• Monday is good if your audience is primarily men all weekend sports are usually summarized on Monday.
• Tuesday and Sunday are great days for classified ads, especially financial or business related classified ads.
• Wednesday and Thursday are good days if those are the food or health days in your paper, and yours is a food or health related offering.
• Friday is a good day if your business picks up on the weekends restaurants, bars, nightclubs, some retailers, concert venues, farmer’s markets.
• Saturday is good because fewer advertisers use the Saturday edition, thinking it’s a bad day for readership. This means less competition for your prospects attention and money

Tip #3: Positioning your ad. To gain maximum exposure, request that your ad run in the main news section of the paper, as far forward as possible. Traditionally, you were told to always ask for a right-hand page, but recent studies have shown it doesn’t really make a difference. Half the people read the newspaper front to back, the other half, back to front. You should, however, request that your ad be positioned above the fold.

Tip #4: Dominating a page, without paying for it. To dominate a page in the newspaper, which is usually 8 columns wide by twenty-two inches high, design an ad that is five columns wide and twelve or more inches high. This is proven to have the same affect as a full-page ad, at a much lower cost.

Tip #5: Use color. You should also inquire about adding one color. The use of just one color, any color, can dramatically increase your “net exposure” (that’s what I call the number of people who actually read your ad) and nearly double your response rate.

Tip #6: Whatever you do, don t let the newspaper people design your ad for you. Have your ad professionally designed, otherwise it will look like every other ad in the paper. (I once worked in a newspaper ad department, believe me, I know!) Be sure the designer has experience in newspaper ads, too. You want your ad to reproduce properly, which means it may need a certain line-screen. Also, stay away from reverse-type white type against a black background. Keep your type clear; your headline bold.

Tip #7: Make your ad newsworthy. People read newspapers to get the news, so try to make your ad as newsworthy as possible. If your ad is small, give it a distinctive border so it creates a visual identity for your ads.

Tip #8: You’re paying for that space - use it! Be sure to give your prospects enough information to buy what you’re selling. And don’t fall into the trap of revering white space because it looks good. You’re paying for every square inch of that ad – use it. Your ads should win sales, not design awards.

Tip #9: Test, test, test! If you’re just getting started in newspaper advertising, don’t settle on just one newspaper. Test your ad in the various newspapers available to your market to figure out which one works best. Once you’ve figured out which newspapers are read (the most) by your prospects, stick with them.

Tip #10: Don’t expect it to work overnight. CARDINAL RULE: Don’t expect newspaper advertising to work instantly! (This takes us back to Tip #1: Consistency is key.) Unless you make a time-sensitive offer such as a free gift for stopping by before a certain date, or offer a discount coupon with an expiration date, don’t expect a stampede of customers through your door the day you run your ad. It won’t happen. Never does.

Tip #11: Use “tracking devices” to measure ad performance. A “tracking device” is any element you can include in your advertising that makes it easier to measure that ad’s effectiveness. Adding a number code or color code to your coupons is a good example of a “tracking device.” This will make them easier to track if you’re using more than one newspaper or advertising on different days. You want to know which coupons came from where, when, and how many. That way, you’ll know which newspapers work the best for you, and on which days, and even which headlines work best for those papers on those days. Get it?

Tip #12: The “big” newspapers aren’t as expensive as you think. If you’re not happy with your local newspaper, or you’d like to hit a larger audience than just your town, look into advertising in the regional editions of USA Today, The New York Times or The Wall Street Journal, if your prospects read them. These regional editions, while more expensive to advertise in that your local newspaper, are much less expensive to advertise in than the national editions. (If you’re a local or regional business, you should NEVER advertise in the national edition. I don’t care what the ad rep tells you, don’t waste your money.)

Tip #13: The first thing people will see in your ad is your headline. This should entice the reader into wanting to learn more. I always INSIST that a headline make a meaningful or fascinating statement of benefit – or an outright offer – to the reader. For instance, “Get Your Tax Refund Today!” or “Professional Tax Preparation Only $10″ are much better headlines than “Bob Jones Tax Service.” That’s pretty obvious, I know, but I can’t tell you how many people put the name of their business or product or service or worse yet, some totally worthless copy, in place of a headline and then hide the meaningful, fascinating stuff in the copy. It’s the biggest mistake in advertising! Put your main benefit or offer in the headline (and/or subheading) so even those who don’t read the entire ad will get the main point.

Tip #14: Next, people will see the visual, any subheadings, and then your name. Adding a visual can TRIPLE the “net exposure” of your ad. More people will notice it if it has a photo or image, which means more, in turn, will RESPOND to it. A photo of yourself will add instant credibility. A product image is better than a logo. Even better is an image of your product or service being used. Let people see it in action. Let them see how good it looks, how good it fits or how good it works. Let them see the smile on the face of a person using it.

Even in this super-high-tech day and age, any businesses still rely on newspaper advertising as their primary marketing tool. The key to success with it is to know the “tricks of the trade” I just revealed to you and to stick with it long enough for it to work its magic. (Read: Consistency is key.) The advertising graveyard is full of failed businesses that gave up on newspaper advertising before it had a chance to prove it’s effectiveness. If you’ve made up your mind to do it, whatever you do, DO IT, and don’t give up on it until it works. It will!

Phil Autelitano is a professional copywriter and marketing consultant who’s been helping businesses save money, increase sales, and maximize profits — online and off — for over 15 years. He’s been called “America’s Busiest Copywriter” and “The Greatest Copywriter You Never Heard Of.” He’s also a bestselling author and award-winning online instructor. Visit his official website and sign-up for his free weekly newsletter “The Clicking Point” at: www.PhilAutelitano.com [http://www.philautelitano.com]

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The progression of marketing — moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It’s often referred to as Integrated Marketing Communications (IMC). IMC is ushering in a new era in which marketers blend communication messages across all available media channels into a continuous brand experience. As part of a successful integrated marketing strategy, IMC integrates public relations, advertising, online, social media, etc; and other communications elements into one cohesive entity all sharing the same message.

Many organizations today are now embracing this concept of IMC. Instead of dividing marketing communications into separate groups that rarely communicate; organizations are now integrating all marketing disciplines under one umbrella; thus, making every communication consistent with one message, sharing the same strategy. This also allows marketers to execute marketing campaigns more efficiently without having to jump through hoops to get approvals for creative, content, messaging, etc.

The key to effective integration is the cohesiveness between various marketing messages, and the understanding that marketing is fundamentally a conversation between a company and its prospective customer. It is not one specific marketing campaign or press release; rather, how the blending and execution of such disciplines convey a message synergistically, and at every possible customer touch point.

IMC includes the various tools such as advertising, public relations, personal selling, sales promotion, direct & database marketing, sponsorship, event marketing, social media marketing, and online marketing (search, banner advertising, affiliate, etc.). Since the purpose of marketing is to generate revenue, increase market share, drive preference to purchase, and/or build brand awareness, marketers need to find ways to do this effectively; and embracing an integrated marketing strategy is the first step.

Integrated Marketing At Work

Nike is a great example of a company that has fully embraced the concept of integrated marketing. Their integrated approach includes traditional advertising (billboard, magazine, and television); sponsoring sporting events and players such as the Superbowl and Tiger Woods; and engaging in online marketing initiatives by allowing consumers to customize their Nike shoes. They also spend a great deal of money in search marketing. Nike’s approach allows them to communicate their message consistently across all media outlets; and at the same time share that message at every customer touch point; that is, use Nike products and you will increase your performance regardless of what sport you are involved in.

Another example is HP’s “The Computer is Personal Again” campaign. They utilized many forms of media with great consistency, and capitalized on each of the media’s individual strengths. Television shared real-life stories, print detailed many of the same stories and online extended each into a positive experience with which the customer could interact with HP. The campaign also used paid search to capture queries about HP products and services.

Conclusion

The adoption of integrated marketing is essential in today’s market place. As consumers, we are bombarded with thousands of messages from thousands of different advertisers each day. It has become natural for us to filter out these messages that don’t appeal to a particular need or interest. On the other hand, as marketers, we need ensure that we are doing everything we possible can to reach these consumers at a time when they are interested in our value proposition. This means that our message has to be where the consumers are looking all the time.

To learn more tips about integrated marketing strategies, please visit our internet marketing blog. Britopian Marketing specializes in web strategy, SEO and offers online marketing services for small businesses.

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